About Us

Mikayel Badalyan

Co-Founder, CEO

mikayel_badalyan@lucerna.am

Robert Hovhannisyan

Co-Founder, Head of Research Department

robert_hovhannisyan@lucerna.am

Our Mission

Armenia stands at a crucial juncture in its economic development, particularly with the rapid growth of sectors like IT and banking. However, numerous other industries are also achieving significant milestones that deserve recognition and support. Unfortunately, the broader trade and business landscape has not received the attention it requires, hindering potential growth and international engagement. This oversight has led to a scenario where many producers of goods and services lack the necessary familiarity with foreign markets, which can be detrimental to their competitiveness on a global scale.

Our vision is to cultivate a robust framework that not only highlights the diverse capabilities of Armenia's industries but also equips local producers with the essential knowledge and skills to navigate foreign trade effectively. By fostering a culture of informed and strategic market entry, we aim to create pathways for Armenian businesses to expand their reach beyond domestic borders.

We envision a future where Armenian entrepreneurs are not just participants in the global economy but are also equipped with the tools to thrive. This involves developing comprehensive training programs focused on international trade practices, market analysis, and export strategies. By enhancing the understanding of foreign markets, we will empower local businesses to identify opportunities, mitigate risks, and establish sustainable partnerships abroad.

Moreover, we aim to establish collaborative networks that connect Armenian producers with international stakeholders, creating an ecosystem that promotes innovation and growth. Our ultimate goal is to transform Armenia into a dynamic hub of trade, where businesses are not only well-informed but are also habitual players in the international marketplace. With concerted efforts and strategic initiatives, we can unlock the full potential of Armenia’s diverse sectors and ensure that they receive the attention they deserve on the global stage.

Armenia stands at a crucial juncture in its economic development, particularly with the rapid growth of sectors like IT and banking. However, numerous other industries are also achieving significant milestones that deserve recognition and support. Unfortunately, the broader trade and business landscape has not received the attention it requires, hindering potential growth and international engagement. This oversight has led to a scenario where many producers of goods and services lack the necessary familiarity with foreign markets, which can be detrimental to their competitiveness on a global scale.

Our vision is to cultivate a robust framework that not only highlights the diverse capabilities of Armenia's industries but also equips local producers with the essential knowledge and skills to navigate foreign trade effectively. By fostering a culture of informed and strategic market entry, we aim to create pathways for Armenian businesses to expand their reach beyond domestic borders.

We envision a future where Armenian entrepreneurs are not just participants in the global economy but are also equipped with the tools to thrive. This involves developing comprehensive training programs focused on international trade practices, market analysis, and export strategies. By enhancing the understanding of foreign markets, we will empower local businesses to identify opportunities, mitigate risks, and establish sustainable partnerships abroad.

Moreover, we aim to establish collaborative networks that connect Armenian producers with international stakeholders, creating an ecosystem that promotes innovation and growth. Our ultimate goal is to transform Armenia into a dynamic hub of trade, where businesses are not only well-informed but are also habitual players in the international marketplace. With concerted efforts and strategic initiatives, we can unlock the full potential of Armenia’s diverse sectors and ensure that they receive the attention they deserve on the global stage.

Our Vision

Our mission is to deliver hands-on assistance to small and medium enterprises (SMEs) as they navigate the complexities of entering foreign markets. We recognize that these businesses are vital to Armenia’s economic growth, yet they often face significant challenges in expanding their reach beyond local boundaries. To address these challenges, our approach focuses on three key areas: optimizing current operating capacity, conducting comprehensive market research, and addressing organizational matters related to foreign trade.

First, we aim to enhance the operational efficiency of SMEs by helping them identify areas for improvement and growth. This optimization process involves evaluating their existing workflows, resource allocation, and production capabilities to ensure they are well-prepared to meet international demand.

Second, we prioritize thorough market research as a fundamental step in the internationalization process. Our team provides SMEs with insights into target markets, consumer preferences, competitive landscapes, and regulatory requirements. This knowledge empowers businesses to make informed decisions and tailor their offerings to meet the specific needs of foreign customers.

Finally, we focus on organizational matters essential for successful foreign trade. This includes guidance on compliance with international standards, logistical considerations, and the development of strategic partnerships. By addressing these critical elements, we help SMEs create a solid foundation for sustainable international operations.

In essence, our mission is to equip Armenian SMEs with the tools and knowledge they need to thrive in the global marketplace. Through dedicated support and tailored strategies, we aspire to foster a culture of innovation and resilience, ensuring that these enterprises can confidently explore new horizons and contribute to Armenia's economic success on an international scale. Together, we can pave the way for a vibrant future where Armenian businesses flourish globally.

Our mission is to deliver hands-on assistance to small and medium enterprises (SMEs) as they navigate the complexities of entering foreign markets. We recognize that these businesses are vital to Armenia’s economic growth, yet they often face significant challenges in expanding their reach beyond local boundaries. To address these challenges, our approach focuses on three key areas: optimizing current operating capacity, conducting comprehensive market research, and addressing organizational matters related to foreign trade.

First, we aim to enhance the operational efficiency of SMEs by helping them identify areas for improvement and growth. This optimization process involves evaluating their existing workflows, resource allocation, and production capabilities to ensure they are well-prepared to meet international demand.

Second, we prioritize thorough market research as a fundamental step in the internationalization process. Our team provides SMEs with insights into target markets, consumer preferences, competitive landscapes, and regulatory requirements. This knowledge empowers businesses to make informed decisions and tailor their offerings to meet the specific needs of foreign customers.

Finally, we focus on organizational matters essential for successful foreign trade. This includes guidance on compliance with international standards, logistical considerations, and the development of strategic partnerships. By addressing these critical elements, we help SMEs create a solid foundation for sustainable international operations.

In essence, our mission is to equip Armenian SMEs with the tools and knowledge they need to thrive in the global marketplace. Through dedicated support and tailored strategies, we aspire to foster a culture of innovation and resilience, ensuring that these enterprises can confidently explore new horizons and contribute to Armenia's economic success on an international scale. Together, we can pave the way for a vibrant future where Armenian businesses flourish globally.